SSAFA Favourites

WEAR YOUR MILITARY STORY WITH PRIDE...

Whether you’re a serving member of the UK Armed Forces, a Veteran, relative, friend, or connected to the Army, Royal Navy or Royal Air Force in any way, NOTCH is the stylish, go-anywhere, bracelet that tells your military story.

View our NOTCH Collection

Our SSAFA Clothing Collection

Wear your values with pride. Comfortable, quality clothing that lets you show support for a cause close to your heart.

View all SSAFA Logo Collection

SSAFA'S BIG BREW UP

Use your love for tea to create calm and connection amongst your friends and family. And help raise vital funds for those in the Armed Forces community facing some of life’s toughest challenges.

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Every single purchase makes a difference

100%
of shop profits help fund SSAFA’s life-changing work with the Armed Forces Community. Thank you!
54,970
helped by SSAFA’s welfare, health and support services over the past 12 months
116
Calls per day to SSAFA’s free, confidential helpline, Forcesline on 0800 260 6780